I can’t believe that I stepped behind the counter as an employee of the Starbucks Coffee Company for the first time over twelve years ago. I was employed by Starbucks for nearly six years, at two very different locations. My employment remained a constant in my life as I completed many milestones. This included graduating high school and completing my post-secondary education.

It wasn’t my first job, but I realize that my career at Starbucks influences the way that I evaluate business and social connections as a freelance writer to this day.

Allow me to explain…

It’s obvious that their marketing efforts go well beyond the walls of their many, many Starbucks locations; whether you frequent Starbucks regularly or not, you’re likely aware of the names of the cup sizes at Starbucks. (I can’t tell you how many times I’ve ordered coffee elsewhere using one of Starbucks’ sizes.)

As a former “partner” (term used for “employee” of Starbucks), I know from my first-hand experience that Starbucks follows through on their marketing initiatives. They value their employees and consumers, which increases their incredible success. When I started as a barista, I was impressed that Starbucks is marketed to patrons as their “third place” (home and work comprise the first two places). A lofty goal by any measure, it seemed to be a realized goal by many, as I grew to know regular customers.

As a Starbucks employee, I learned far more than how to make great coffee. The company and the people with whom I worked over the years reinforced a strong work ethic and time management skills, cultivated extraordinary customer service skills, and taught me the importance of teamwork and the joys of camaraderie and friendship in the workplace.

Coffee and Customer Service

Like any consumer, I privately evaluate companies and professionals with whom I interact on a daily basis. Whether I’m buying a coffee or a car, I notice when people are happy, and when I’m treated with patience and understanding. I’m sure that you do, too.

You’re likely familiar with Maya Angelou’s famous quote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This is true whether you interact with someone in person, on the phone or via email.

Customer Service in a Digital Age

With so many digital applications saturating the marketplace, perhaps you think that customer service is not as important as it was prior to the advent of the internet. Though I work remotely as a freelance writer, editor and social media manager, it is my opinion that the interactions that employees have with (potential) customers are becoming more important than ever before.

Why not less so?

Because the time spent with customers is fleeting and (depending upon the industry) less frequent than ever before. Whatever your profession, whatever your industry, the time to make a good impression is right now. (As online reviews are so popular, it’s easier to train employees the correct way to treat potential customers than it is to rectify a subpar experience or misunderstanding that is published online later on.)

Do you feel valued as an employee? As a consumer?

As a freelance writer and marketing professional, I strive to work with companies that demonstrate the same positive parameters that Starbucks expertly instilled in me; this includes that they value their employees, consumers and demonstrate passion for their business.

The social connection that coffee provides is undeniable.

I can only speak from my own experience, but my nearly six-year-stint at Starbucks provided a sturdy bedrock upon which I continue to grow professionally, whether in person or not.

Throughout my employment at Starbucks, I saw people from all walks of life bonding over cups of coffee. A simple shared experience that highlights commonality, and allows for social connection.

Whether you’re a barista serving customers, meeting a colleague, conducting an interview, gathering with friends or meeting someone for a first date, I believe that coffee is a social unifier that provides a simple foundation upon which to build.

© Amber Green 2018

Art © Dixie Foxton 2018